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The THIS IS IT NETWORK, is a national, female and minority owned digital TV network based in Philadelphia, PA connect remarkable women to inspiring stories. Our engaging lineup consists of 17 independent programs hosted by an array of captivating personalities and professionals. 

Through the art of “storytelling,” THIS IS IT NETWORK delivers entertaining yet motivating messages while celebrating the entrepreneurial spirit while encouraging viewers to #ScreamTheirDream! Our vast online programs connect our growing community to influential professionals while promoting new and exciting products and services.


As CEO of i-g creative, Owner and Executive Producer of the THIS IS IT NETWORK, Rumer has spent close to two decades creating, managing and executing strategic grassroots marketing campaigns for clients within an array of various lifestyle industries.


Our signature program, This is it with Cheldin, hosted by Cheldin Barlatt Rumer, is a daily digital lifestyle news program that airs Monday through Friday and highlights industry leaders, small business owners and entrepreneurs. 


Her commitment to entertaining communication, engaging content creation and marketing education has lead her to the development and production of this fun filled digital show. Through this daily online program, small business owners have the opportunity to find their marketing voice while promoting their products and services in a comfortable and welcoming environment. Our goal each morning is to connect remarkable women with inspiring stories.

Network Details

Content Distributed 7 Days a Week 

Programs and Segments run from 7 to 15 minutes

Audience Demographics: 70% Female and 30% Male

Audience Ages: 30 – 55

Program Mission: SCREAM YOUR DREAM

Average Viewer Income: $75,000

Average Impressions: 20,000 impressions per post

Program Themes

The Entrepreneurial Spirit

Fashion + Beauty

Health + Wellness

Food + Drinks

Lifestyle + Home

Travel + Leisure 

Pop Culture + Entertainment

Our Production Company

Each program within the THIS IS IT NETWORK is produced by i-g creative. i-g creative was established by Cheldin Barlatt Rumer in 2009. Originally I-g creative was a traditional digital agency created tostado support the grassroots marketing needs of small and medium sized businesses.

After years of trials and tribulations, Rumer decided to pivot the agency in a full service production company which specializes in creating interactive digital content for small business owners and entrepreneurs.

I-g creative has now produced countless videos, shows and event recaps in hopes of aiding companies and organizations in telling their stories while promoting their products and services. #ScreamYourDream

Our Studio

Join us within our interactive studio in Center City – Philadelphia.

ViaClean Studios

230 S. Broad Street Philadelphia, Pa 19102

We ask that all studio guests arrive at 9:30am at our studio. You should be complete with your interview by 10:30am.

There is both street parking as well as various parking lot in walking distance from the studio. 

Please feel free to call or text if you have any questions or concerns – 267.225.8088. The interview will be more of a friendly conversation.

We will discuss your business, what makes your approach, service or product unique and of course how folks can get in touch with you. This experience is meant to be super fun and engaging – like two girlfriends catching up!