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THIS IS IT NETWORK, owned and operated by Cheldin Barlatt Rumer, is a global, female and minority owned digital TV network which connects remarkable women to inspiring stories. Our engaging and educational lineup of independent programs, resources and courses are hosted by an array of captivating personalities and seasoned professionals. 

Through the art of “storytelling,” THIS IS IT NETWORK delivers empowering and motivating messages while celebrating the entrepreneurial spirit and encourages our viewers to no longer whisper their wishes – but in fact – scream their dreams! Our online content connects our growing community to influential entrepreneurs, shares impactful interviews and promotes new and exciting products and services.


As CEO of i-g creative, Owner and Executive Producer of the THIS IS IT NETWORK, Rumer has spent close to two decades creating, managing and executing strategic grassroots marketing campaigns for clients within an array of various lifestyle industries.


Our signature program, This is it with Cheldin, hosted by Cheldin Barlatt Rumer, is a daily digital lifestyle news program that airs Monday through Friday and highlights industry leaders, small business owners and entrepreneurs. 


Her commitment to entertaining communication, engaging content creation and marketing education has lead her to the development and production of this fun filled digital show. Through this daily online program, small business owners have the opportunity to find their marketing voice while promoting their products and services in a comfortable and welcoming environment. Our goal each morning is to connect remarkable women with inspiring stories.

Network Details

Content Distributed 7 Days a Week 

Programs and Segments run from 7 to 15 minutes

Audience Demographics: 70% Female and 30% Male

Audience Ages: 30 – 55

Program Mission: SCREAM YOUR DREAM

Average Viewer Income: $75,000

Average Impressions: 20,000 impressions per post


The Entrepreneurial Spirit

Fashion + Beauty

Food + Drinks

Health + Wellness

Home + Family

Lifestyle + Leisure

Pop Culture + Entertainment

Our Production Company

Each program within the THIS IS IT NETWORK is produced by i-g creative. i-g creative was established by Cheldin Barlatt Rumer in 2009. Originally I-g creative was a traditional digital agency created tostado support the grassroots marketing needs of small and medium sized businesses.

After years of trials and tribulations, Rumer decided to pivot the agency in a full service production company which specializes in creating interactive digital content for small business owners and entrepreneurs.

I-g creative has now produced countless videos, shows and event recaps in hopes of aiding companies and organizations in telling their stories while promoting their products and services. #ScreamYourDream