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Consumers are constantly bombarded with ads and marketing campaigns everywhere they look- TV, social media, and even text messages. Unsurprisingly, many people find most traditional sales tactics overly aggressive and unappealing.  This is where storytelling comes in - a more subtle and persuasive way of selling that feels like something substantial rather than a sales pitch. Here are some reasons why storytelling is a better sales method than hard selling: Creates Emotional Connection: Storytelling allows you to tap into the emotions of your audience by helping them to understand the “why” behind what you are selling rather than just the “what.” Hearing

Calling all trailblazing women leaders, executives, and entrepreneurs! Are you ready to take your personal and professional growth to the next level? Join the SCREAM YOUR DREAM™ Membership Community and elevate your journey alongside a league of ambitious and remarkable women like you. If you are a female leader, executive, or entrepreneur, you have a home here at THIS IS IT NETWORK™. Why Join SCREAM YOUR DREAM™? SCREAM YOUR DREAM™ is more than just a membership – it's a movement. Our members epitomize ambition and curiosity, always seeking to expand their horizons and achieve new heights. Here, you’ll forge invaluable

In a world where whiskey has long been considered a man's domain, the inaugural WOW (Women of Whiskey) Awards spotlighted the remarkable achievements of women in the industry. Hosted by Bourbon Women in collaboration with the Bourbon Women Foundation, this event celebrated trailblazers who have made indelible marks in the whiskey world. The winners represent a diverse array of talent and expertise, each contributing their unique skills to the industry: Legacy Achievement Award: Rebecca Harris, Founder and Chief Distiller of Catoctin Creek Distilling Co., stood out for her pioneering spirit and dedication to craft. Master Distiller/Production Manager of the Year: Alex Castle, Master

May isn't just a month for blooming flowers and warmer weather; it's also Small Business Month—a time to recognize the invaluable contributions of small businesses to our communities and economies. In particular, it's an opportunity to celebrate the remarkable achievements of women entrepreneurs who are blazing trails and making their mark in the business world. The Rise of Women-Owned Small Businesses The landscape of entrepreneurship is evolving, and women are playing an increasingly significant role in shaping it. In the United States alone, women-owned businesses are on the rise, with an estimated 12.3 million businesses owned by women, employing nearly 9 million

Women leaders, executives, and entrepreneurs constantly strive to break barriers and shatter ceilings. We at THIS IS IT NETWORK™ recognize the crucial need for platforms that empower and educate remarkable women. THIS IS IT NETWORK™ stands at the forefront of this movement, with an unwavering commitment to providing educational entertainment through lifestyle media, professional resources, event production, and our global community. At the heart of our SCREAM YOUR DREAM™mission lies the core belief in empowering individuals to embrace personal branding to support their professional growth and development. In a landscape inundated with information, our platform recognizes the importance of delivering high-energy

Sleep often takes a back seat to meetings, deadlines, and endless to-do lists in the fast-paced world of leadership, entrepreneurship, and executive roles. However, prioritizing quality sleep isn't just a luxury—it's a critical component of success and well-being for women in leadership positions. As women leaders, executives, and entrepreneurs, our ability to perform at our best, make sound decisions, and lead effectively hinges on the quality and quantity of our sleep. Research consistently shows sufficient sleep is vital for cognitive function, emotional regulation, and overall health. Yet, many of us fall into the trap of sacrificing sleep in pursuit of productivity,

In the ever-evolving landscape of leadership and entrepreneurship, one factor remains constant: the power of community. Especially for women navigating these realms, finding a network of like-minded individuals can be transformative. It's not just about networking; it's about forging genuine connections, nurturing relationships, and having the courage to step into the right rooms with the right people. In this blog post, we delve into the significance of community for remarkable women leaders, executives, and entrepreneurs and how it can elevate their businesses and careers. Finding Likeminded Souls: The journey of a woman leader, executive, or entrepreneur can often feel solitary, but

As the summer travel season draws near, it's time to equip ourselves with the perfect companions for our adventures. Enter Charleston Shoe Company, a brand that seamlessly blends style, versatility, and a heartwarming commitment to making a difference in the world. But before we delve into their best-sellers and new arrivals collection, let's pause to appreciate the remarkable story behind the brand. At the helm is Neely Woodson Powell, a visionary entrepreneur whose recent endeavors have made headlines for all the right reasons. On 'National Shoe The World Day,' Neely's efforts to promote quality footwear as a means of empowerment shone

The anticipation is palpable as we gear up for the highly anticipated return of "Women for Women Today" this May 13th, 2024! Following the resounding success of our January event, we're thrilled to announce that we're back, and this time, we're raising the bar even higher. Join us at The Terrace in Paramus, New Jersey, from 5:00 pm to 9:30 pm for an evening brimming with inspiration, empowerment, and the promise of forging invaluable connections. A Stellar Lineup of Mentors: Prepare to be inspired by a carefully curated lineup of mentors, each bringing their unique expertise and perspective. Whether seeking guidance,

Get ready to light up your world because the 1st Ever Candle Con is coming to Philadelphia on Sunday, May 5th! Join us at Location 215 (990 Spring Garden Street) from 12 pm to 6 pm for a spectacular event that celebrates the artistry and entrepreneurship of Black and Brown candlemakers nationwide. Shop from Over 30 Black Candlemakers: Explore a dazzling array of candles from talented artisans nationwide. From luxury scents to novelty designs, Candle Con has something for every candle lover. Special Guest Speaker Shan Greggs: Don't miss the chance to hear from Shan Greggs, the CEO of Simply Scents Candle

Taking a moment to appreciate the beauty that surrounds us can be a truly transformative experience. Art, in all its forms, can inspire, provoke thought, and evoke emotion. Yet, diving into fine art can feel intimidating or overwhelming. That's why we're here to guide you through the process and help you develop a deeper appreciation for the arts. Why Appreciate Fine Art? Before we delve into the practical aspects of appreciating fine art, let's take a moment to explore why it's worth your time and attention. Fine art offers a window into different cultures, perspectives, and historical moments. It allows us to

As the seasons change, so too does our approach to fashion. Gone are the days of lightweight dresses and sandals; instead, we reach for cozy sweaters, stylish jackets, and versatile accessories. But amidst this transition, one key strategy remains timeless: the art of layering. In women's fashion, mastering the art of layering allows us to seamlessly transition from warm to cold and day to night, all while staying effortlessly chic. Layering allows us to adapt to fluctuating temperatures quickly. As the chill of autumn gives way to the crisp cold of winter, strategic layering becomes our best ally against the elements.