CEO of i-g creative
Cheldin Barlatt Rumer
I am an immigrant (Sierra Leone, West Africa), I am a mother (Sydney Rachel age 8 and Chase Rogers age 2), I am a former Division I Athlete (Field Hockey and Track and Field – La Salle University, Philadelphia), I am an Adjunct Professor (Temple University, Philadelphia – Personal Branding). I am an relentless entrepreneur with a passion to connect remarkable women to inspiring stories.
In 2009, I created a digital agency (i-g creative) here in Philadelphia, Pennsylvania, that aided small business owners – primarily women – with social media campaigns, publicity, graphic design and web development. In early 2013, I was conducting mock publicity interviews with one of my “shyest” clients. She was extremely nervous about going on a local morning show and I was committed to helping her FIND HER VOICE. Often times the most talented people have the hardest time sharing their stories and therefore promoting their businesses.
I have always been an extrovert so speaking in public – with confidence – has always come easy to me. Watching my talented client struggle and frankly “whisper” about her passion and therefore business sparked an idea that soon would become my mission. SCREAM YOUR DREAM.
At that moment, I determined that my life’s goal would be to help talented professionals to no longer whispering their wishes but to SCREAM THEIR DREAMS! On that day, THIS IS IT TV was born. I began producing my daily digital talk show that provides small business owners, industry leaders and brand influencers with a fun online platform to “comfortably” promote their businesses, products and services while sharing lifestyle news and celebrating the entrepreneurial spirit.
Building this self-funded platform and online community has been difficult and has required endless dedication, countless sacrifices and unshakable grit. I believe that there is a strong need for a digital outlet that authentically shares the entrepreneurial journey of these extremely hard working and brave individuals.
After interviewing over 700 professionals, I received requests from dozens of guests asking me to assist them in producing independent digital programs, instructional courses and engaging promotions; that support their individual businesses and personal brands. I jumped at the opportunity to help these gutsy women in sharing their unique talents with their growing communities.
WHAT PEOPLE ARE SAYING
Today, in addition to producing my digital morning program, THIS IS IT WITH CHELDIN, we produce engaging online programs highlighting captivating hosts and their businesses. In early 2019, THIS IS IT TV evolved into the THIS IS IT NETWORK (an i-g creative production), a national interactive digital TV network created to aid remarkable women in connecting with inspiring stories.
We have recently traveled to Los Angeles, Boston, Washington DC and Atlanta in search of more entrepreneurial stories and in an effort to strengthen the THIS IS IT TV brand on a national level. Weekly my team and I produce over 100 hours of content and rely on partners and advertising to continue doing what we love. Though it is a tremendous amount of work, with extremely long hours with countless challenges and hurdles to jump – each day I am committed to my mission and every day through the work we do and the community we serve – I SCREAM MY DREAM!
Cheldin Barlatt Rumer
As CEO of i-g creative and the Executive Producer & Host of THIS IS IT NETWORK, Cheldin Barlatt Rumer has spent close to two decades creating, managing and executing strategic grassroots marketing campaigns for clients within an array of various lifestyle industries. Rumer continues her commitment to communication and marketing education by sharing entrepreneurial stories through her daily digital program THIS IS IT WITH CHELDIN. Through this online program entrepreneurs and personalities have the opportunity to find their marketing voice while promoting their products, services and projects.
In addition to producing her own digital morning talk show, Rumer has recently launched the THIS IS IT NETWORK, where she produces additional online programs highlighting captivating hosts and experts. This global, interactive, digital TV network connects remarkable women to inspiring stories through community, content and real connections. Each episode aims to engage, entertain and educate her growing THIS IS IT NETWORK community.
As a marketing expert, Rumer has developed a result-driven yet cost-effective online marketing course and instructional program called SCREAM YOUR DREAM. This hands-on educational tool supports the needs of small business owners, entrepreneurs and independent sales professionals who are looking to take their personal brand and marketing efforts to the next level while achieving their realistic and measurable on-going business goals.
As a working mom of two wonderful children, Rumer works to inspire female entrepreneurs to no longer whisper their wishes but to in fact – scream their dreams. Rumer’s upcoming book, SCREAM YOUR DREAM is expected out in FALL 2020. This book will allow Rumer’s audience to bring her message home and turn their dreams into reality. Rumer is also an Adjunct Professor at both Temple and Drexel Universities in Philadelphia where she instructs undergraduate students in the art of Personal Branding, Interactive Media and Advertising and Social Media Strategy.
LEARN FROM CHELDIN
Scream Your Dream
Find Your Marketing Voice
Confidence is key, awareness is essential and a plan is necessary for you to promote your business to your ideal target market. Cheldin Barlatt Rumer shares a realistic strategy and suggested tactics to assist you in identifying your “unique marketing voice” which will help you – longer whispering your wishes but in fact SCREAM YOUR DREAM! Your marketing voice will empower you to build your business, grow your community and increase sales in a measurable way.
Drive Platform Profits
Use your unique personal brand in order to strengthen and grow your digital business. Through authentic storytelling you have the power to captivate and relate directly to your core audience while building measurable brand loyalty. Brand loyalty will aid you in generating revenue and grow your community both online and off. Cheldin Barlatt Rumer shares a realistic strategy and suggested tactics to assist you in identifying your “personal brand value” which will support your overarching platform(s) and business.
WHAT FOLKS ARE SAYING
Sherrie McLaughlin – Kids Kuts, Voorhees
“Working with Cheldin Barlatt Rumer is exactly what I needed to bring my small business to the next level! She helped me with not only marketing, but more importantly branding. Anyone can keep their small business afloat, but learning how to build is essential and teaming up with Cheldin is smart business”
Kymber Renee – Kissy Kosmetics
I met Cheldin in March of 2014 and it has been one of the best business/friend relationships to ever come into my life. Cheldin came into my life when I knew my business needed to go into a new direction but, I didn’t know what it would be or how to get there. Like big gust of wind and most certainly a breathe of fresh air she knew exactly what to do and how to teach about growing my brand. Today KissyKosmetics and Skincare has a growing website both business and personal and many sub branches forming. Not only is she moving the brand forward for and with me she had committed herself in seeing it through. I absolutely could not be in better company with her giving her support professionally. She is 100% the best at what she does.
Dana Flocco & Jenne Doyle – Heads & Tails Beauty Boutique
In today’s business climate- we all know it oftentimes takes money in order to make money, however if you’re a small business/business owner- there’s not always an endless amount of capital to invest in PR/Marketing/Social Media; but that area can really help drive new business and remind existing clients your business is still around. Enter Cheldin and her team! She helped us develop some great ideas for our social media and understood the importance of working within our budget- it can be done! She made it easy to implement a few online contests and we saw immediate results! The partnership was easy and stress-free. Cheldin has been a great resource for us and it’s great to know she’s in our corner!
Jennifer and David Sterling – Regina Builders
What a great experience we had when working with Cheldin to discuss better ways to market our new business! She’s not only knowledgeable about how best to market your business/brand, but she is enthusiastic, realistic, truthful and creative about the whole process. She puts every effort into really getting to know your business and the clientele you are looking to cater to. Cheldin offers edgy and innovative ideas on how to better reach the clients you are looking to do business with. She loves what she does and it clearly shows in the level of dedication and passion she brings to the table.
Cheldin Barlatt Rumer is an authentic voice in the world. She has created her life to be her most purest self expression AND she invites others daily to do the same inside her platform,ThisisitTV. What a joy to give a daily glance to the world and what it looks like to live in your purpose and offer daily examples of guests living their best life (or on their way). Thank You Cheldin for who you had to become to give us the GIFT OF YOU!
Sherry Marcantuono – Lotus Woods Journey
Cheldin is honest, kind and smart – being with her is like being back home with an old friend. We just picked up where we left off. The experience being on her show was one of the best experiences to date! Her staff is welcoming and just as kind. I love that our time together was easy and reflective of what my business represents. Cheldin cares on and off camera and that is refreshing. I’ve watched her shows and Cheldin is constitutionally awesome! I love her unique style and dedication to herself and others. I can’t wait to work with Cheldin again!
Lauren Marhefka – Student
Thank you so much Cheldin!!! You have been an incredible support system for me. I actually did want to let you know how valuable your class was for me because during my interview process for this position, one of the questions the regional director asked me was “describe your personal brand.” I was MORE than prepared to answer it!
Renee Elsner – Peach
It was an absolute pleasure being with Cheldin on her This is it TV show this morning! Cheldin is so much fun and she’s an excellent interviewer. She knew exactly what to ask to generate a great conversation between us, to help her community of viewers get a great understanding of what Peach is and what we are all about! Cheldin puts her guests at ease from the moment they walk in to her studio. She has a huge warm, smile & chats for a few moments to make sure they are comfortable and ready to “Go Live”. Cheldin’s teammates – Taqwan and Samantha are super sweet & inviting as well! It was a great experience & I can’t wait to be on her show again! Thank you Cheldin & Team for a great experience!
Kerry Puia – Co-Chair of the Philadelphia Women’s Networking Connection
Cheldin Barlatt Rumer doesn’t disappoint! Cheldin’s message of “Screaming Your Dream” was captivating and motivational! She knew her audience and delivered to us what it takes to succeed in living the life you want, without letting life defeat you through her personal and professional experiences. I can say, without reservation, that if Cheldin Barlatt Rumer is there, I am right with her!
Nancy Shadlow – Independent Sales and Product Development
A better question than, “What do I love about Cheldin?” is probably, “What’s not to love?” Cheldin is the best friend, the sister, the mentor, we all want. She really is a “you’re the cream in my coffee” kind of person. It’s like trying to describe a magnet–it just attracts! Cheldin has inspired me just by her consistent energetic positive outlook. I love watching someone who is always looking up! Even when she’s self-deprecating she’s positive: “Don’t beat yourself up for that 2nd doughnut. My weakness is french fries. Hey, 100% perfectionism is fantasy anyway, pick yourself up and do your best and next time.” I’ve learned and listened to people I never would have otherwise if it weren’t for her show.
Jennifer & David Sterling – Regina Builders
We had a great experience working with Cheldin to discuss better ways to market our new business! She’s not only knowledgeable about how best to market your business/brand, but she is enthusiastic, realistic, truthful and creative about the whole process. She puts every effort into really getting to know your business and the clientele you are looking to cater to. Cheldin offers edgy and innovative ideas on how to better reach the clients you are looking to do business with. She loves what she does and it clearly shows in the level of dedication and passion she brings to the table.
Felicia Shanken – Co-Chair of the Philadelphia Women’s Networking Connection
Cheldin Barlatt Rumer is a fantastic energy to have for any event. The women of the Philadelphia Women’s Networking Connection Group, truly enjoyed her as our featured speaker on July 25, 2018. Not only did we have a good turnout that evening in spite of the weather, we had attendees show up that said, they would have come regardless and was glad that they did. We were so excited that our event sold out for Cheldin’s presentation. She brings with her all the dynamics, energy and professionalism plus more then we could have imagined. You can see and hear in her presentation that she is very passionate about what she does and she truly loves connecting and helping Entrepreneurs. It was such a pleasure sharing this new relationship with Cheldin, we look forward to sharing even more ventures with her and we look forward to having her back in front of our group again.