WHY WE NEED EDUCATIONAL ENTERTAINMENT

In a world overloaded with content, how we learn is just as important as what we know. Gone are the days when traditional talk shows like Donahue, Sally Jessy Raphael, and The Oprah Winfrey Show filled our afternoons with innovative, inspiring, and engaging conversations. These iconic programs didn’t just speak to women—they spoke for them. Now, with the disappearance of that trusted daytime programming, something essential is missing: educational entertainment explicitly created for grown women, content that is sincere, empowering, and genuinely enjoyable. THIS IS IT NETWORK™ is here to fill that void with purpose-driven stories, relatable voices, and meaningful digital conversations.

Why We Need Educational Entertainment – And How THIS IS IT NETWORK™ Is Filling the Void

Traditional talk shows and educational programming once led by icons like Oprah Winfrey, Phil Donahue, and Sally Jessy Raphael have quietly faded from our screens. In their place, quick-hit content and polarizing entertainment often dominate our feeds. But what happens when storytelling loses its substance—when laughter no longer educates and learning no longer entertains?

That’s where educational entertainment comes in—and why THIS IS IT NETWORK™ is needed now more than ever.

The Power of Educational Entertainment

Educational entertainment, or “edutainment,” is more than just a buzzword. It’s a proven method of learning that combines engaging storytelling with valuable information to drive real impact. According to a Harvard study on adult learning, adults retain 40% more information when it is delivered in an entertaining and emotionally resonant way.

And the numbers don’t stop there:

• 81% of adults say they learn better when content is entertaining (Pew Research, 2023).
• 76% of women ages 30–55 report that they’re more likely to engage with educational content when it’s presented through storytelling (Forrester Research, 2022).
• After the cancellation of traditional daytime talk shows, 58% of viewers stated they felt a gap in meaningful, female-focused content (Nielsen, 2021).

Filling the Void Left by Traditional Talk Shows

The retirement or cancellation of talk show staples like The Oprah Winfrey Show didn’t just mark the end of an era—it created a vacuum in women-centered, educational, and emotionally rich programming. These shows didn’t just entertain; they informed, empowered, and inspired. Today, much of that long-form, meaningful content has been replaced by fragmented clips, reaction videos, and trending challenges that rarely offer value or growth.

THIS IS IT NETWORK™ is answering that call for depth and connection.

THIS IS IT NETWORK™: The Digital Evolution of Edutainment

At THIS IS IT NETWORK™, we believe that education and entertainment are not mutually exclusive—they are most powerful when they work together. We produce over 28 digital talk shows and host 16 national events, each rooted in education, storytelling, and community. Our hosts and contributors bring real, diverse voices to the table—covering topics from personal branding and business growth to health, wellness, motherhood, and leadership.

With our recent global expansion, THIS IS IT NETWORK™ is now available via iOS, Android, Apple TV, Fire TV, Roku, Android TV, and Smart TVs. We’re not just broadcasting content—we’re building a movement of remarkable women who are informed, inspired, and empowered to SCREAM THEIR DREAM™.

Why It Matters Now

Women today are managing more than ever—balancing careers, families, health, and aspirations. They don’t need more noise. They need reliable content that respects their time and fuels their growth. THIS IS IT NETWORK™ meets women where they are, delivering insight, inspiration, and education—anytime, anywhere.

Our content doesn’t just trend—it transforms. And with every new viewer, contributor, and partner, we’re proving that edutainment is not just a format—it’s the future.

Join the Movement.
Whether you’re a brand looking to connect with dynamic women, a content creator ready to share your voice, or a viewer hungry for substance—we welcome you.
THIS IS IT NETWORK™ is your digital destination for empowering content that educates, elevates, and entertains.

Learn more: www.thisisittv.com