Negotiation Skills: How to Advocate for Yourself and Your Business
Speak Up, Stand Firm – Mastering the Art of Negotiation for Women in Business
Why Negotiation Matters
Whether you’re pitching a new client, finalizing a deal, or asking for a raise, negotiation is a key part of business success. For women entrepreneurs and professionals, advocating for yourself isn’t just about making more—it’s about taking up space, communicating your value, and leading with confidence.
Know Your Value
Before you can effectively negotiate, you must be clear on what you bring to the table. Keep a running list of your wins, skills, and results. This becomes your proof, your confidence boost, and your leverage.
Do Your Homework
Research the going rate for your services or role. Understand the company’s needs, goals, and potential objections. When you’re informed, you’re empowered—and your requests are harder to challenge.
Be Clear and Direct
Confidence lives in clarity. Avoid vague language and long justifications. State what you need with conviction, then pause. Let your words stand strong on their own.
Set Boundaries and Be Ready to Walk Away
Not every opportunity is the right one. Know your bottom line before the conversation starts. Being ready to walk away shows that you respect your time and your business, and that you’re not afraid to stand firm.
Use the 3-to-1 Rule
For every potential objection, have three key value points prepared. Reinforce what you offer, how you solve problems, and why your expertise is worth the investment.
Ask the Right Questions
Negotiation isn’t a monologue—it’s a dialogue. Ask open-ended questions that reveal the other person’s goals. This helps you align your offer with their priorities and builds stronger mutual respect.
Follow Up with Professionalism
Regardless of the outcome, always follow up with gratitude and grace. A “no” today could become a “yes” in the future, and the way you close a conversation is just as important as how you begin it.
The Power of Self-Advocacy
The most successful women know how to speak up for themselves. Negotiation isn’t about demanding more—it’s about declaring your worth. It’s about knowing that you belong in the room and that your voice deserves to be heard.
Next Steps
Ready to step into every negotiation with clarity and confidence? The SCREAM YOUR DREAM™ personal branding programs are designed to help women build their voice, craft their message, and advocate for themselves with intention and impact.
