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Ask for What You Want! The Power of Being Direct in Negotiation

When it comes to building your career, brand, or business, asking for what you want is not just encouraged; it’s essential. Too often, women are conditioned to be accommodating, to wait for the right moment, or to soften their asks. But success rarely comes from subtlety. It comes from being direct, specific, and unapologetic about your goals.

Why Directness Wins:

Being clear about what you want eliminates confusion and creates opportunity. Whether you’re negotiating a salary, pitching a brand partnership, or asking for support, directness shows that you value yourself—and invites others to do the same.

Here’s what asking directly can do for you:

  • Accelerates results: No guessing games. You move conversations forward with purpose.
  • Establishes credibility: Clear communication shows you know your value and your vision.
  • Builds stronger relationships: People respect clarity. It sets a professional tone and helps build trust.
  • Boosts confidence: Every time you speak up, you reinforce your voice and your worth.

How to Be Direct (Without Being Dismissive):

  • Know your value. Before you ask, be confident in what you bring to the table.
  • Be specific. “I’m looking for $5,000 in funding,” is stronger than, “I’m hoping for some support.”
  • State your ask early. Don’t bury the lead—put it up front and build your case around it.
  • Practice. Directness is a skill. Rehearse with a peer, mentor, or in front of a mirror.
  • Stay kind but firm. You can be respectful and clear at the same time.

Final Thought:

Your voice is your power—and power thrives in clarity. The next time you find yourself tiptoeing around an ask, pause, take a breath, and speak boldly. Ask for what you want. Say it clearly. Say it confidently. And say it now.

Because at THIS IS IT NETWORK™, we don’t whisper our dreams.
We SCREAM them.