The Impact of Brand Visibility

{ by Mallika Malhotra, The Brand CEO }

To get hired, you first have to be seen. Whether you’re new to the game of business or a seasoned entrepreneur, getting eyes on your business by increasing your brand visibility must be a priority. Why? Visibility in business is key to building trust, creating connections, and establishing credibility.

It’s no secret — the online marketplace is loud and crazy competitive. Everywhere you click, there are brands competing for your attention. If a business can’t find a way to stand out, it will get lost in the crowd.

How can increasing your brand visibility impact your business? In this post, I’m sharing all the positives your brand will experience as a result of greater visibility and how to start the process.

1) You will attract more people to your business

People naturally gather around a specific cause or message. When they have a common interest or goal, it unites them. By sharing your brand message, you will show up as the heart of your brand and offer a connection point for people to learn, ask questions, and grow with you. 

2) You build trust with your audience

Potential clients don’t want to work with the mysterious woman behind the curtain, they want to see and know the real you. Sharing small glimpses into your world such as your processes, behind-the-scenes projects, or personal tidbits can give your audience the confidence to know you’re a real person. This also shows them that you’ll show up for them the way you show up consistently online!

3) You can demonstrate your expertise

When you share the many layers of your business and your process, you are able to position yourself as an authority. Your readers feel confident when they see you doing business online, so share away! Post about what you’re up to, from the training you just completed to the new system you’re going to implement to the biz book you just read that really resonated with you.

4) You’ll convert prospects into paying customers through consistency

When you’re connecting with your audience daily and being seen, you will stay in the front of their minds. Your leads will stay warm because you’re right there when they log in with their morning cup of coffee in hand. You’re there when they check Instagram during their lunch break. You’re there when they check their Facebook feed before going to bed! Visibility is invaluable.

So how do you start?

It’s time to become the face of your brand — to take that sometimes-scary leap and boldly show up in your marketing. No more hiding behind your websites, your offerings, and your logos! It is time to be transparent with your story and visible to your audience. 

The next step? Consider Brand Photography: a collection of professional, customized images that represent the essence of your brand. This type of photography communicates who you are, what you do, how it feels to work with you, and what sets you apart. 

Brand photos are important because they clarify your message, highlight your point of difference (what makes you so awesome) and ultimately grow your business (and make you money $$$).

In order for you to stand out, you need visuals that educate, engage, and excite your audience. Demonstrate your authority by being SEEN as the expert and leader. 

Do you need more help creating images to build your visual brand? 

The Brand Photography Playbook, The Insider’s Guide to Planning Your Photo Shoot and Building a Stand-Out Brand is your answer! This resource will answer your questions about the strategic and logistical aspects of your shoot and help you feel more confident and organized as you prepare for your big photography shoot. You will feel empowered to finally become the face of your brand and have a list of ideas to hand off to your photographer. 

Remember: Visibility is a Game Changer in the Online Business Space. When a brand represents itself consistently across all of its platforms, revenue increases by an average of 23%. Let’s build your visibility NOW and accelerate your business. 

About Mallika MalhotraMallika Malhotra is The Brand CEO, an award-winning brand strategist, confidence-stirring mentor, and dynamic speaker. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, find their power niche, and build their business empire. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action, and implementing ideas. When she’s not building brands, Mallika is drinking coffee or red wine, reading a stack of books, and dreaming about their next global adventure. She lives in beautiful Maine with her husband, 3 sons and mini Bernedoodle, Jax. To learn more about working with Mallika or to invite her to speak at your event or podcast, visit www.instagram.com/mallikamalhotra.co

---