The Art of the Pop-Up: How Female Founders Can Create Experiences That Build Community, Drive Sales and Protect Their Brand
As experiential marketing becomes an increasingly important business growth strategy, the conversation surrounding Good American's New York City pop-up offers a timely reminder: creating excitement is only the beginning. Delivering an exceptional customer experience is what makes an activation successful. In
A New Chapter for Bumble: $1.3 Billion Deal to Go Private After Once Being Worth $14 Billion
What Bumble’s Next Chapter Means for Female Founders, Leadership and the Future of Women-First Businesses. Once valued at approximately $14 billion, the women-first dating platform is preparing to return to private ownership. Its next chapter offers important lessons about business growth,