The Moment for Women’s Media Is Now… And THIS IS IT NETWORK™ Is Leading the Way

There has never been more content in the world, and yet, there has never been a greater need for intentional platforms. Platforms that do more than entertain, but connect, educate, and elevate. Platforms designed specifically for women, not as an afterthought, but as the priority.

This moment is not accidental. Women influence an estimated 70 to 80 percent of consumer purchasing decisions globally and control trillions of dollars in annual spending, yet they remain underrepresented across media, leadership, and investment landscapes. Reports from Nielsen, McKinsey, and Lean In continue to highlight a persistent gap: while women are driving economic growth and cultural change, fewer than one-third of speaking roles in media are held by women, and representation in executive leadership remains disproportionately low. This disconnect is not just a matter of visibility; it is a missed opportunity for innovation, engagement, and impact.

THIS IS IT NETWORK™ was built to meet this moment with intention. As a women-led digital streaming platform grounded in the SCREAM YOUR DREAM™ mission, THIS IS IT NETWORK™ is redefining what media can do when it is rooted in purpose, powered by community, and designed for action. Our platform is built on three core pillars that reflect both the current needs of women and the future of media.

At the foundation is a female-focused ecosystem that seamlessly integrates entertainment and commerce. Women are not passive consumers; they are decision-makers, influencers, and drivers of economic growth. THIS IS IT NETWORK™ connects women to brands, products, services, and opportunities that support their lives and careers through strategic partnerships, advertising, and experiential activations. In today’s marketplace, audiences expect more than traditional advertising; they seek alignment, authenticity, and relevance. By creating meaningful pathways between our audience and our partners, we transform storytelling into measurable value and engagement into economic opportunity. This is where visibility drives impact and where women’s collective buying power becomes a force for sustained growth.

Equally important is our commitment to audience-driven content rooted in community and storytelling. Research from Edelman’s Trust Barometer consistently shows that consumers place greater trust in real people and authentic narratives than in traditional advertising. THIS IS IT NETWORK™ embraces this shift by centering its content on the lived experiences of women, leaders, executives, entrepreneurs, and changemakers whose stories resonate because they are real. Through digital programming, live events, and interactive storytelling, we create content that informs, inspires, and connects across platforms. 

This is not curated perfection; it is an authentic representation. When women see themselves reflected in the content, they begin to recognize their own potential, their own value, and their own next step forward.

However, representation alone is not enough. Access to resources, education, and opportunity remains critical. While women are earning degrees at higher rates than men and continuing to enter and transform industries, they still face significant barriers in leadership advancement, funding, and career mobility. According to McKinsey’s Women in the Workplace report, women, particularly women of color, remain underrepresented at every level of corporate leadership. THIS IS IT NETWORK™ addresses this gap through its commitment to career development resources powered by the SCREAM YOUR DREAM™ Foundation. 

Through accessible tools, courses, and experiences, we support personal branding, leadership development, and professional growth. From students and young professionals to executives and entrepreneurs, we provide the framework and community needed to define a voice, build confidence, and take action.

The convergence of these three pillars reflects a broader shift in how women engage with media and opportunity. Women today are not looking for passive consumption; they are seeking platforms that provide connection, education, and tangible pathways forward. At the same time, brands and organizations are looking for more meaningful ways to engage with women, not through interruption, but through integration and shared value.

THIS IS IT NETWORK™ sits at the intersection of both. We are not simply responding to a changing media landscape; we are helping to shape it. By integrating a female-focused ecosystem, audience-driven storytelling, and career development resources, we are building more than a platform. We are building a community. We are building access. We are building a model for what media can and should be when women are at the center.

Because visibility is not vanity; it is responsibility.

Because every woman has a story worth sharing and a voice worth hearing. Because the future of media belongs to platforms that do more than speak to their audiences, they grow with their audiences. The time is now. WATCH. LEARN. JOIN.