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Meet Melissa Hibbért of SHYFT Beauty

{By: Lauren Trunfio} If you are in the beauty industry, Melissa Hibbért is a name that you must have on your radar. As a Beauty Brand Strategist and CEO of SHYFT Beauty, Melissa is doing it all and taking no prisoners! Founded by Melissa, SHYFT Beauty is focused on “shaping, launching, and growing consumer brands” giving deserving beauty brands an opportunity to level up. Some clients that Melissa works with include Ella Dean, Thrive Causemetics, Kiehls, IGL Nails, and more! 

Melissa truly believes that the beauty industry chose her, and says that her passion for all things beauty came from trying on her mother’s red lipstick on her way to school one day. After trying on the shade on the school bus, Melissa was captivated by how confident she instantly felt. From there on, she knew that she wanted to share and spread that feeling with others. During high school, Melissa followed her passion for beauty through enrolling in a Beauty school on the weekends with her friends. Then, she went to college at Fisk University where she was able to pursue a corporate career in brand marketing for fourteen years. Melissa then attended Metropolitan College of New Year for her MBA in Media Management, which she says “emboldened me with a self-confidence that allowed me to stand out and differentiate myself from others in my career.”

Melissa is certainly well-admired in the industry, and some of her work can be seen on BRAVO TV, Lifetime Network, Oxygen Network, and a variety of other networks. Melissa is someone to certainly keep an eye out for, so make sure to follow her on Instagram as well as keeping up with her at SHYFT Beauty.