Why Supporting Local and Small Businesses Matters More Than Ever

At THIS IS IT NETWORK™, we believe in the power of community and the importance of using our voices—and our dollars—to make a meaningful impact. One of the most powerful ways to do this is by supporting local and small businesses.

From the cozy corner coffee shop that knows your order by heart to the boutique around the block offering unique, handcrafted pieces—you’re not just buying a product or service. You’re investing in your neighborhood, uplifting entrepreneurs, and fueling your local economy.

Small businesses account for nearly half of all private sector jobs in the U.S. When you choose to shop local, you help create jobs, sustain families, and keep communities thriving. Every cup of coffee, every artisan candle, every service booked from a nearby provider reinforces the dreams of someone who dared to build something of their own.

Here’s why your support matters:

• Economic Strength: Local businesses reinvest more revenue into the community compared to national chains.
• Authentic Offerings: Small businesses often bring unique products, personalized service, and one-of-a-kind experiences.
• Sustainable Communities: Thriving local economies contribute to vibrant, walkable, and diverse neighborhoods.

This week, we challenge you to #ShopLocal and #SupportSmall. Visit a neighborhood café, buy a gift from a local boutique, or book a service from a woman-owned business near you. Every purchase counts. Every voice matters.

Let’s SCREAM OUR DREAM™ by showing up for the people and places that make our communities extraordinary.